Work Experience

Translation
Senior Account Director, 2023 - Present

Client: J.P. Morgan Chase

• As business lead, I stood up Chase as a new client, setting the groundwork for our ongoing partner relationship. I lead account planning and scoping, team design, financial profitability and ongoing growth In its first year, the account became profitable with ongoing organic growth for 2024.

R/GA
Group Account Director, 2020 - 2023
Account Director, 2019 - 2020

Clients: Ad Council, DuPont, Google, J.P. Morgan Chase, Mailchimp, Meta, PwC

• Group business lead overseeing integrated campaigns, site experiences, digital activations, and brand design for R/GA’s key clients. Relationships consistently scored strongly (9 out of 10) on quarterly client review surveys, and saw ongoing organic growth. Within one year, grew JPMC from a single project to an ongoing relationship that placed it amongst R/GA’s largest accounts.

• Oversaw integrated campaign strategy and creative for Ad Council (Love Has No Labels). The docu short “The Gentle Giant” is streaming on Hulu and Amazon Prime. The campaign led to 85% awareness lift of the platform and was recognized widely in the industry winning awards in categories of Branded Entertainment and DEI at the One Show, Webby’s, Ad Age Creativity Award and more.

• Led audience insights research, strategic analysis, value prop development and messaging for J.P. Morgan Payments. This work aided in repositioning existing payment products and opportunity analysis for a new product and its GTM strategy. This engagement led to yoy business growth for J.P. Morgan. Project success led to incremental work with an ongoing insights research work stream.

• Led Google client relationship through strategic and creative redesign of the Google Play brand identity. Visual, verbal and logo updates were rolled out globally across all surfaces including 8 billion Android users. Led integrated campaign to support the new identity and League of Legends mobile game launch. Game downloads in the first 24 hours of launch made it the highest downloaded game from the Play store.

• Executed global brand campaign for DuPont, working with global marketing leads to execute a tailored creative approach for 50 countries. Built VR activation for TED Conference to support the launch. Campaign led to a 14% brand lift.

Anomaly
Account Director 2016 - 2018
Account Supervisor 2014 - 2016
Clients: Carnival Cruise Line, Dick’s Sporting Goods, Duracell, Google (G Suite), PetSmart, YouTube

• Led the day-to-day team to launch a new compression clothing brand for Dick’s. Our team designed product packaging, and executed a photography and video shoot as the launch campaign.

• Day-to-day lead for Google product re-naming and campaign launch. Led team in naming Apps for Work (G Suite) and oversaw concepting and production of integrated campaign. Surpassed performance benchmarks and work was recognized at Google I/O.

• Developed new agency capability with first e-comm platform redesign at Anomaly. Led client relationship through experience design, content strategy and launch of duracell.com. Created internal tools for future e-comm work.

• Managed brand positioning and messaging for PetSmart. Won organic growth as agency was awarded creative campaign and design responsibilities upon its completion.

• Led Carnival Cruise’s Digital Content Optimization by overseeing creative development of display and pre-roll creative, executed A/B testing strategy, and optimizations. Campaign surpassed all YOY benchmarks.

• Led day-to-day for Duracell’s holiday campaign “Battle for Christmas Morning” and LucasFilm partnership. Film garnered over 500 million impressions in one week and was featured on Mashable, Devour and Ad Week’s Ad of the Day.

• Led IAT model for Duracell, partnering with media, PR, e-comm and in-store agencies to create holistic multi-channel marketing plans and campaigns.

AKQA
Account Supervisor, 2012 - 2014
Sr Account Executive, 2011 - 2012
Clients: JP Morgan Chase, Google, Johnson & Johnson, Olympus and New Business

• Led day-to-day client partnership through strategy, creative and production of the Google Creative Sandbox. The platform launched at Cannes and garnered press accolades from tech leaders.

• Led global launch for new Olympus product via global website, videos, media partnerships for 17 countries. Product pre-orders exceeded business goal.

• Co-authored a playbook for Johnson & Johnson for mobile best practices. Presented playbook to brand and marketing leadership.

• Assisted with new business by managing pitch presentation materials. Presented in pitch meetings resulting in 2 new account wins.

Havas
Account Executive, 2007 - 2011
Clients: Citibank, Sprint

• Implemented successful campaigns for Citi Cards products, including product launch of the Citi ThankYou Card portfolio. Campaign included print, direct mail, digital banners and landing pages. Campaign exceeded KPIs with a 99% opt-in rate of existing cardmembers.

2023 | Ad Council, Love Has No Labels
Cannes Lion, Bronze Non-Fiction Film & Single-Market Campaign
One Show, Bronze
Ad Age Creativity Award, Pro Bono
Webby Award, DEI

2023 | Google Play Brand Redesign
CLIO, Bronze
One Show, Craft & Logo

2017 | Duracell + LucasFilm
AdWeek Ad of the Day
Google Top 10 Most Viewed Ads

2017 | Duracell Longest Tournament
Digiday Content Marketing

2013 | Google Creative Sandbox
TechCrunch Site of the Day
FWA Shortlist

Ad Age Agency of the Year
2022 R/GA (#2)
2017 Anomaly
2011 AKQA

Employee of the Month / Quarter
2017 Anomaly
2014 AKQA