Google Play redesign

Google Play is used by 3 billion Android users globally. But the brand was transactional and missed out on the opportunity to inspire discovery of useful and delightful content. Through brand reinvention, we create a new verbal and visual design for Play that infused a Google-y sense of discovery and wonderment that inspires Android users to explore and connect with content. A logo refresh brought the brand closer the Google parent brand to increase awareness and recognition.